The Task: Take a Ted Baker to a new city with a touch of England across three medias. 

CIty: Moscow, Russia

 

Media One: Russian dolls decorated with both traditional and iconic english design. These dolls withhold a invitation for the Russian public to 'seek' the giant russian doll sculptures across Moscow. 

 

Media Two: 'Word of mouth marketing' allows the public to seek the Russian doll sculptures across Moscow and prompts the pubic to take photographs posing in front of the dolls. The public can then upload these images onto Ted Baker facebook, twitter, website and tumblr using the 'Ted Baker' app.

 

Media Three: Exterior and interior store decoration entices customers into the new store.